The BJ Participations group launched a CSR initiative in 2021. Among its strategic development priorities, emphasis has been placed on contributing to the protection of biodiversity. That is why we have chosen to support the preservation of bees and therefore biodiversity, by calling on Abeilles et Environnement. Bees are essential to the proper functioning of natural ecosystems: they contribute to the pollination of 80% of plant species, climate regulation and soil maintenance. Thirty per cent of our food depends on pollination, in which bees play a major role. Finally, the preservation of bees is therefore essential in the face of numerous threats: climate change, viruses and pathogens, parasites and, of course, phytosanitary treatments. We have installed three beehives on the Créa Design site: one for each structure in the group. The honey produced will be offered to our customers and employees.
